Description

College Station is growing in tourism, economic development, events and brand presence and marketing is at the center of that growth. We're looking for a Marketing Coordinator to own the day-to-day work that builds our visibility and drives results: social media, content creation, website management and partner/community outreach. You'll work closely alongside the team on strategy, campaigns and stakeholder relationships, while ensuring consistent, high-quality content that keeps our city top of mind for travelers and businesses alike. We're looking for a qualified team player with experience under their belt, a genuine love for hospitality and destination marketing and the hustle to keep up with a fast-moving team.

KEY RESPONSIBILITIES

• Assist in the development and implementation of integrated marketing campaigns across print, digital, social media and other channels to promote Visit College Station, including coordination with third-party partners
• Manage Visit and Compete College Station social media accounts, including creating a calendar of activities, all content creation, scheduling, community engagement, performance tracking and reporting
• Support email marketing initiatives, including eNewsletter content development, subscriber list growth and management and analytics reporting
• Manage VisitCollegeStation.com, including content updates, blog creation and application oversight
• Assist with the development of promotional materials to enhance the destination’s brand presence
• Collaborate with the Events team to develop targeted campaigns and special promotions that drive awareness and engagement for events
• Coordinate and participate in community and university events, particularly with Texas A&M University, to foster engagement, strengthen partnerships and support both prospective and new student initiatives
• Work with all departmental staff to ensure optimal messaging, content and imagery across various graphic and promotional needs
• Coordinate photography and videography efforts to ensure high-quality visual assets for marketing purposes
• Assist in tracking and analyzing marketing campaign performance, providing insights and recommendations for optimization
• Support media relations efforts, including coordinating media visits
• Maintain marketing databases, asset libraries and partner listings to ensure accuracy and accessibility
• Assist in budgeting and invoice processing as needed
• Assist the Marketing Manager as required

Requirements

Required:

• Bachelor’s degree in marketing, communications, tourism or a related field
• 1-3+ years of experience in marketing, tourism, hospitality or a related industry
• Strong writing, editing and storytelling skills with attention to brand voice and consistency
• Proficiency in social media platforms, email marketing tools and content management systems
• Photography and video editing skills
• Experience with Adobe Creative Cloud graphic design software
• Ability to multitask, meet deadlines and work collaboratively within a team
• Excellent organizational and project management skills
• Willingness to work occasional evenings and weekends 

Preferred Skills & Experience:

• Experience in destination marketing, tourism or hospitality a plus
• Familiarity with analytics tools (Google Analytics, Meta Insights, etc.)