Description

Role Overview

The Marketing Coordinator supports the execution of marketing initiatives across fragrance launches, brand campaigns, and ongoing developmental activities. This role is highly collaborative and detail-oriented, working closely with the marketing team, the designers and external partners to bring fragrance collections from ideation to execution.  

Key Responsibilities

New Product Development & Launch Support

• Coordinate marketing timelines and deliverables for new fragrance launches.
• Assist in the execution of integrated campaigns across digital, retail, PR, and social channels.
• Track campaign milestones to ensure on-time delivery of assets, approvals, and launch readiness.
• Support development and organization of brand assets including fragrance names, romance copy, key notes, visuals, and claims.
• Develop and maintain and product presentations, sell sheets, and brand guidelines.
• Coordinate & manage content needs for websites, social media, email, and retailers.

Creative & Asset Management

• Liaise with internal creative teams and external agencies to manage artwork, photography, renders, and packaging visuals.
• Track revisions, approvals, and final asset delivery across multiple stakeholders.
• Ensure all creative assets align with brand positioning, fragrance storytelling, and compliance standards

Social Media & Influencer Support

• Create social content calendars and post coordination across platforms.
• Support influencer and PR initiatives by organizing product shipments, briefs, and tracking content deliverables.
• Monitor social activity and compile basic performance summaries.
• Create social media videos across multiple brands and the company accounts.

Market & Trend Awareness

• Stay informed on fragrance trends, competitor activity, and any new launches.
• Support research on consumer insights, emerging scent profiles, and campaign best practices.

Requirements

Skills & Qualifications

• Bachelor’s degree in Marketing, Communications, Fashion, Beauty, or a related field.
• 1–2 years of marketing or brand coordination experience (beauty or fragrance preferred).
• Strong organizational skills with exceptional attention to detail.
• Ability to manage multiple timelines in a fast-paced environment.
• Proficiency in PowerPoint, Excel, and project management tools.
• Strong written and verbal communication skills.
• Passion for fragrance, beauty, branding, and storytelling.