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SCARPA NORTH AMERICA
Boulder, CO, United States
22 days ago
SCARPA NORTH AMERICA
Boulder, Colorado, United States
22 days ago

Description

The Digital Communication Coordinator is responsible for the coordination and execution of SCARPA North America’s (SNA) digital communication.  The goal of this position is to communicate with SCARPA’s consumers and community through the SNA digital platform and brand assets. The Digital Communication Coordinator will review digital opportunities, aid the marketing team  build  the annual digital marketing plan, budget and schedule, create social media posts, and coordinate the bi-weekly update of digital assets on SNA’s websites. The Digital Communication Coordinator is responsible for tracking and monitoring current social media trends and constantly looking for new opportunities in digital marketing that can help achieve company goals. The Digital Communication Coordinator creates content that is highly visible to retailers and consumers and will act as an ambassador and part of the SCARPA brand voice.



Requirements

  • Plan and execute the digital communication efforts at SCARPA
  • Plan, create and execute a social media content calendar on all social platforms including responding to consumer communication through each platform and brand contests
  • Coordinate strategies with the marketing team on digital brand promotions
  • Develop strategies to drive online traffic to SCARPA.com
  • Update website marketing content: including imagery, awards, and product images
  • Responsible for email communications: drafting briefs and creative requests, building email templates, proofing emails and coordinating email marketing calendars & campaigns
    • Increase conversion rates, utilizing A/B tests, lists variations and marketing reporting and analytics tools
  • Utilize web analytics data to guide ongoing improvements to digital campaigns
  • Report weekly, monthly, quarterly, and annually on digital platform performance, including historic performance, analysis and key data and insights based on tests and promotions
  • Participate in new digital initiatives to achieve company goals
  • Fulfillment of consumer contests/gift certificates
  • Update digital sales rep communication tools (websites, Dropbox and resource library)

Job Information

  • Job ID: 62982974
  • Location:
    Boulder, Colorado, United States
  • Position Title: Digital Communication Coordinator
  • Company Name For Job: SCARPA NORTH AMERICA
  • Job Function: Advertising,
    Marketing,
    Public Relations
  • Job Type: Full-Time
  • Job Duration: Indefinite
  • Min Education: BA/BS/Undergraduate
  • Min Experience: 2-3 Years
  • Required Travel: 10-25%
  • Salary: $41,600.00 - $47,840.00 (Yearly Salary)

Please refer to the company's website or job descriptions to learn more about them.

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