Description
The Marketing Coordinator plays a key role in driving ticket sales, growing audiences, and bringing the Charleston Symphony’s new and vibrant brand to life. This role blends together a range of responsibilities including campaign execution, audience data strategy, and marketing operations, contributing directly to more than $2M in annual ticket revenue. Working within an agile and collaborative team, this position offers hands-on experience across all areas of marketing, from CRM and budgeting to partnerships and content, making it an ideal opportunity for someone eager to build a well-rounded marketing career in a fast-growing and service-oriented organization.
Duties and Responsibilities:
Marketing Operations & Campaign Execution
- Support and implement subscription and single-ticket campaigns in alignment with revenue goals and marketing strategy
- Coordinate campaign timelines, deliverables, and cross-channel execution to ensure consistency and timeliness
- Maintain and track the marketing content calendar across all platforms
- Support grassroots marketing initiatives and identify opportunities to grow group sales and community presence
- Coordinate cross-promotional partnerships to expand brand visibility and audience reach
- Manage relationships with marketing vendors, including invoice processing and budget tracking
- Maintain updated marketing budget to ensure accurate tracking of campaign expenses
- Provide on-site support for concerts and represent the CSO at community events
Audience Data and CRM Strategy
- Serve as a key resource for patron data, audience insights, and reporting needs
- Generate and analyze ticketing reports to support data-driven decision-making
- Assist in audience segmentation strategies to enhance campaign targeting and effectiveness
- Maintain and update patron records, email lists, and mailing databases
- Manage CRM tools and analytics platforms to support audience growth and retention
- Provide ticket sales and patron support as needed
Communications and Content Coordination
- Coordinate logistics for photo and video shoots, ensuring alignment with campaign and branding needs
- Support media relations efforts, including press release development and outreach coordination
- Research and develop written content related to programming, artists, and organizational initiatives
- Assist in the execution of email marketing campaigns
- Collaborate on social media scheduling and content execution with the Marketing & Design Manager
- Support website updates and digital content publishing
- Deliver excellent customer service through patron communications across multiple channels
Team Support and Cross-Department Collaboration
- Partner with internal departments to support marketing needs across performances, education, and community engagement initiatives
- Provide administrative and operational support to the Director of Marketing as needed
- Contribute to a collaborative, agile team environment focused on achieving organizational goals
- Take on additional projects and responsibilities in support of the CSO’s growth and evolving marketing strategy
Requirements
Ideal Candidate
- Bachelor’s degree (Marketing, Communications, Arts Management, or related field)
- Previous work experience in the performing arts or nonprofit sector is preferred
- Experience with CRMs (Tessitura, PatronManager, Spektrix, Salesforce, etc.) and/or database management
- Comfortable with data analysis and reporting
- Experience with website management is a plus (WordPress, CraftCMS)
- Extremely strong organizational skills
- Excellent communication skills
- Ability to manage multiple projects at once
- Curious, and a creative thinker
- A flexible team player who can also work independently
- Availability and enthusiasm to work evenings/weekends as needed
- A passion for the performing arts and an understanding of classical music is essential!
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