Description

Job Description

Responsibilities:

• Assist in developing and implementing brand strategies to drive business growth and brand awareness
• Support the creation of brand assets, including visual content, campaigns, and marketing materials
• Manage and maintain brand consistency across all channels, including social media, website, and advertising
• Coordinate with internal teams, such as marketing, creative, and external agencies to ensure brand alignment
• Analyze and report on brand performance metrics, including social media engagement and campaign results
• Stay up-to-date with industry trends, competitor activity, and market research to inform brand strategy

Requirements:

• Bachelor's degree in Marketing, Communications, or related field
• 1-3 years of experience in brand management, marketing, or a related field
• Strong understanding of brand development and management principles
• Excellent communication, organizational, and project management skills
• Ability to work in a fast-paced environment and meet deadlines
• Proficiency in Adobe Creative Suite, social media platforms, and Microsoft Office

About Us

"Apparel Group is a global fashion and lifestyle retail conglomerate residing at the crossroads of the modern economy - Dubai, United Arab Emirates. Today, the Apparel Group caters to thousands of eager shoppers through its more than 1750+ stores and 75+ brands across all platforms employing 17,000 multicultural staff covering four continents.

Apparel group has carved its strong presence not only in the UAE, Kuwait, Bahrain, Oman, and Saudi Arabia but opened thriving gateways to market in India, South Africa, Singapore, Indonesia, Thailand and Malaysia. Additionally, clear strategies are in place to enter emerging markets such as Hungary, Pakistan, Egypt and Philippines. Also, Apparel Group provides customers the experience of shopping from the comfort of their own home with ease and convenience via our E-Commerce site 6thStreet.com

Apparel Group Operates Brands from around the world, originating from USA, Canada, Europe, Australia, Asia and include leading names in Fashion, Footwear & Lifestyle such as Tommy Hilfiger, Charles & Keith, Skechers, Aldo, Nine West, Aeropostale, Jamie's Italian to name a few and other key brands include Tim Hortons, Cold Stone Creamery, Inglot, Rituals etc..

The Apparel Group owes its amazing growth to the vision and guidance of its dynamic Chairman, Nilesh Ved, who has taken the company from strength to strength since its inception in the last two decades."